I was tasked to design a visual communication system that informs and inspires citizens to engage with today's most pressing issues. I had to create various touchpoints for different modes of communication. Mental Matters is a student-run college organization whose main purpose is assisting other students struggling with mental health. They aim to be on college campuses whose students find it hard to seek the help that they deserve.

For my five touchpoints, I designed a mini brand guide, event posters, a journal, a tote bag, and wristbands. The brand guide and posters are used by the student leaders so that they can effectively run their organization. The journal, tote bag, and wristbands are given to the students who attend such events that the organization holds so that students can recognize each other on campus.